During the summer between second and third year, I am aiming to develop some material for self promotion to prepare for networking and job searching.
I began my process by looking on Pinterest and creating a board for inspiration. I had already designed by portfolio website and some business cards during my second year of Graphic Design study. Therefore, I felt that I could draw some of my ideas from my existing designs. (Photos shown above have been gathered as inspiration on Pinterest and I do not own these images)
I began by creating some colour scheme options which are shown below and organised into rows. I then tested them against black and on my logo designs to see which seemed more fitting and representative of myself. I initially liked the idea of using lots of bright colour but felt that as I was planning on integrating my colour scheme into my portfolio book etc, it might be too overwhelming and busy and distract away from the portfolio work. Therefore, I decided that a more simple and monochrome colour scheme using greys, whites and just one statement colour. I felt that I would be able to more easily integrate one bold colour and it would work cohesively with other material well. I also felt that using one colour would then become more recognisable and be able to tie my work together more effectively.
The row below shows the colour scheme that I have chosen for my personal branding material:
I began by drawing out logo design ideas to represent my work and myself as a Graphic Designer. I had mostly experimented with ways of using the initials of my name to form a logo and an example of this is shown underneath which combines a lower case “e” at the top which as a whole looks like an “S”. I also thought that as my name is quite unusual, it might be good to use my whole first name in some way although when creating a logo, I think that it is a good idea to use a small mark which can be used at different dimensions to be flexible across different material and different devices (print and web).
These were the final 2 logo designs that I was deciding between but I felt that there were clear differences between the associations that you could make with each. I sorted through my analysis for each of my notes that I had made when designing my logos. I then thought about which logo better represented the area of design I wish to go into, the style of design I like and my personality.
First, curved logo:
- Free-flowing and curved edges give the logo a friendly, comforting and playful look
- The combination of 2 letters to form one creates a cohesive feel and handmade and more innovative that the serif letter.
Second, serif letter:
- The serif letter fits with the tradition and type of design that I particularly like. It also relates more to structured editorial design.
- The serif edges create detail and clean style which is how I like to design, paying high attention to details and a minimal and design with simplicity and use of whitespace.
- The “E” becomes quite impactful and is easier to read and distinguish what is meant however is not as creative or personal as the other logo.
Overall, I decided that the serif letter E using the typeface “FreightBig Pro” was more fitting to represent myself as it felt neater and more structure and I like to follow order and rules. I felt that I would be able to add more playfulness and personality using colour and shape so I could display 2 different sides of my design approach.
Branding Design Exploration
The experimentation below shows some ideas for how my design could become more playful and exciting when paired with the more structured and serious use of the serif “E”. I think being able to make these match and work together would be important for representing myself as a balance of structure and organisation with playfulness.
One idea that I had was to create something that could create a framework to enter my traits into which would fit into my concept of “the frame” with creates something where content can be swapped out. I think it would be effective to look at ways that this can be implemented in different ways across my branding material to branch out and further build my concept.